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Sport / Laureus

Bringing the biggest names in sport closer to fans.

For the 2024 Laureus World Sports Awards in Madrid, Frisson built social coverage around the athletes, stories and moments that fans wanted to see.

Live event coverageWhat we delivered
Social strategyWhat we delivered
Athlete interviewsWhat we delivered
Laureus project

The work

Laureus

Nominee graphics and films built anticipation. On the night, the team covered the venue, red carpet, interviews and winner announcements, followed by content celebrating the winners.

Live event coverage / Social strategy / Athlete interviews

View original project

Behind the scenes

Laureus guest recording a phone video at the awards
Behind the scenes filming at the Laureus awards
Laureus winner holding the trophy and a phone
Laureus guest signing the winners wall
Red carpet photography at the Laureus awards
Guests posing together on the Laureus red carpet

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