Challenge:

For the Laureus World Sports Awards, the objective was to elevate the event’s status as a must-watch global moment for sports fans.

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The focus was on strengthening Laureus’ social media presence to drive awareness, excitement, and real-time engagement around the awards.

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Hosted in Madrid, the event brought together the world’s sporting community to celebrate the most outstanding performances and moments of the previous 12 months.

 

Strategic Approach:

Insight-Driven Fan Strategy

Built the campaign around fan behaviours during major live sporting events, creating a social-first experience that felt immersive, timely, and emotionally engaging.

Pre-Awards Build-Up

Generated anticipation by showcasing nominees through high-impact graphics and video content, designed to spark conversation and debate across platforms.

Live Event Coverage

• Delivered real-time social storytelling throughout the awards night, including:

• Venue setup and behind-the-scenes moments

• Red carpet arrivals

• Interviews with sporting icons

• Live winner announcements as they happened

Post-Awards Momentum

Sustained engagement beyond the event by celebrating winners’ achievements, sharing standout moments, and amplifying the stories behind the success.
 

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Campaign Outcomes:

Elevated the Laureus World Sports Awards as a global social-first sporting moment

Delivered end-to-end coverage that maximised engagement before, during, and after the event

Created a cohesive library of premium social content celebrating athletes, stories, and moments from across the sporting world

 

Results:
The Laureus World Sports Awards 2024 was positioned not just as an awards ceremony, but as a global digital event - connecting fans worldwide through compelling, real-time storytelling and reinforcing Laureus’ status at the heart of international sport.