For the 2024 Laureus World Sports Awards (LWSA), our goal was to elevate it as a premier event for sports enthusiasts globally. The focus was to enhance LWSA's social media presence, amplifying awareness and engagement among fans.

 

Madrid played host to an outstanding event which saw the world's sporting community come together to celebrate the best moments of the past 12 months.

Strategic Approach:

We adopted an insight-driven strategy to tap into fans' enthusiasm for live sporting events, crafting an engaging and immersive social media campaign. This included:

Pre-Awards: Showcasing nominees through captivating graphics and video content.

During the Awards: Live coverage of venue setup, red carpet events, interviews, and real-time winner announcements.

Post-Awards: Continuing the engagement by celebrating the winners' remarkable achievements and stories.