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Lionel Messi and Carlos Alcaraz

For the 2023 Laureus World Sports Awards (LWSA), our goal was to elevate it as a premier event for sports enthusiasts globally. The focus was to enhance LWSA's social media presence, amplifying awareness and engagement among fans.

Strategic Approach:

We adopted an insight-driven strategy to tap into fans' enthusiasm for live sporting events, crafting an engaging and immersive social media campaign. This included:

  • Pre-Awards: Showcasing nominees through captivating graphics and video content.

  • During the Awards: Live coverage of venue setup, red carpet events, interviews, and real-time winner announcements.

  • Post-Awards: Continuing the engagement by celebrating the winners' remarkable achievements and stories.

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