SunRisers Leeds appoint Frisson Creative as its Fan Engagement & Design Partner ahead of the 2026 Hundred

SunRisers Leeds, a new franchise in The Hundred 2026, has appointed sports marketing agency Frisson Creative as its Fan Engagement and Design Partner ahead of the competition's annual season.

SunRisers Leeds forms part of the global SunRisers family, alongside founding franchise SunRisers Hyderabad in the Indian Premier League and three-time SA20 champions SunRisers Eastern Cape. As the franchise prepares to establish itself in the UK, it sought a partner with a deep understanding of the British sporting landscape and The Hundred's unique audience.

With one of the most passionate fan bases in world cricket, the famous Orange Army has become synonymous with the SunRisers brand. Appointing Frisson Creative is designed to ensure that same energy, identity and community spirit resonate with cricket fans across West Yorkshire and beyond.

Adam Tanous, Managing Director, said, "Working closely with the SunRisers Leeds leadership team, Frisson Creative has developed a comprehensive strategic roadmap to support the franchise's launch well ahead of the tournament. The partnership spans paid social strategy and execution, out-of-home campaigns, influencer partnerships with family-focused creators, and the planning and delivery of matchday fan experiences."

Kyle Pyne-James, Project Lead and Head of Growth at Frisson, added, "Supporters can expect a wide range of interactive activations, including cricket nets, obstacle courses, family entertainment zones and immersive fan experiences designed by Frisson Creative to bring the Orange Army to life on matchdays. Alongside fan engagement, Frisson is delivering embedded creative and design support across stadium branding, player equipment, merchandise, digital content and campaign assets to ensure a consistent and impactful visual identity throughout the team’s inaugural season."