Southern Brave Appoints Award-Winning Frisson Creative as Official Social Media Agency for 2026

Southern Brave Appoints Award-Winning Frisson Creative as Official Social Media Agency for 2026.

The Hundred franchise Southern Brave has appointed Frisson Creative as its official social media agency for the 2026 season. The London-based sports marketing agency, which recently won Best Social Media Campaign at the Business of Cricket Awards (BOCA) alongside Middlesex CCC for its collaborative work, will lead the Brave’s digital strategy, social content output and channel growth.

The appointment will support Southern Brave’s ambitions to elevate its online presence, deepen fan engagement and bring supporters closer to the action both on and off the pitch.

Known for its competitive performances and passionate fanbase, Southern Brave continues to push boundaries within The Hundred.

By this appointment, the franchise reinforces its commitment to innovative storytelling and dynamic digital experiences.

Frisson Creative brings a wealth of expertise in sports marketing and digital content, with a proven track record of delivering impactful campaigns that resonate with modern cricket audiences. This collaboration will see the agency develop engaging, real-time content, behind the scenes access and fan-first campaigns designed to amplify the Southern Brave brand.

Adam Tanous, Managing Director at Frisson Creative, said:

“Southern Brave has established itself as one of the leading franchises in The Hundred, with strong fan engagement and a competitive spirit across both its men’s and women’s teams. What excites us most about this  appointment is the opportunity to build something genuinely special, a social media presence that doesn’t just chase views, but creates real value for the team, its partners, and most importantly, its fans.”

The appointment officially commenced in April 2026, ahead of this summer’s The Hundred.