Bringing Industrial AI to Life: Frisson x IFS.ai x Chelsea FC

With Chelsea FC appointing IFS.ai as its front-of-shirt sponsor for the 2025/26 season - the first AI company to secure a front-of-shirt partnership in football - Frisson recognised a unique opportunity to bring the power of Industrial AI to life through elite sport.

Working closely with IFS.ai and Chelsea FC, our objective was to tell the story of the partnership in a way that went beyond statistics. By combining data-driven insights with humour, personality and engaging storytelling, we created content that demonstrated why the collaboration was such a natural fit.

We developed a series of content formats aligned to IFS.ai's core business pillars, translating complex Industrial AI concepts into entertaining and accessible content rooted in Chelsea FC's rich history and the players' performances throughout the 2025/26 season.

The result was a collection of authentic, entertaining moments that captured genuine surprise, showcased the players' knowledge of their own statistics, and highlighted the value of AI through a relatable sporting lens.

From our experienced production crew on set, to our in-house post-production team, Frisson delivered three long-form films, five short-form edits, and a comprehensive bank of photography from just one hour of filming, for use across their digital platforms. The shoot featured Trevoh Chalobah, Malo Gusto, Robert Sánchez and presenter Olivia Wayne.