SunRisers Leeds, a new franchise in The Hundred 2026, appointed sports marketing agency Frisson Creative as its Fan Engagement and Design Partner ahead of the competition's annual season.
 

Challenge:

Help spark the fire and bring the #OrangeArmy to Leeds, establishing a connection with the community and fans.

Our work covered five factors:

• Develop a strategic framework for their content and brand positioning that aligned with The Hundred

• Deliver a Paid Social campaign driving ticket sales

• Deliver an Out of Home campaign in Leeds building brand awareness ahead of the tournament

• Ideate and execute all their match day activations to keep the fans entertained all day

• Design in stadium look and feel

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Activations:

• Cricket net for bowling and batting

• Obstacle course

• Face Painting

• Balloon modelling

• Photo backdrop

• Foosball tables

• Corn hole

• Table tennis