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Challenge:

Our objective was to Establish Škoda UK as a key voice in automotive on TikTok whilst driving awareness of Škoda’s “simply clever” features on the platform ensuring we continue the conversation beyond “simply clever” to ensure longevity in Skoda’s offering on TikTok.

 

Strategic Approach:

  • After examining Skoda’s existing audiences we created a launch campaign based around bringing everyday adventures to life on TikTok through relatable moments, advice and feelings.

  • To deliver this campaign we created a set of content buckets designed to build a following with unique brand-specific content with a focus on bringing everyday adventures to life.

  • Insight-based, the buckets ranged from life hacks through to influencer opinions in order to showcase the brand features on offer on recent release Skoda’s.

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