Challenge:

Škoda UK set out to establish itself as a credible, distinctive voice in automotive on TikTok.

 

The objective was not only to drive awareness of Škoda’s “Simply Clever” features, but to extend the conversation beyond a single campaign message, creating a sustainable and engaging content presence with long-term relevance on the platform.

 

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Strategic Approach:

Audience-Led Insight

Analysed Škoda’s existing audiences to understand what resonated culturally on TikTok—prioritising relatability, everyday moments, and authenticity over traditional automotive advertising.

Everyday Adventures Positioning

Developed a launch concept centred on bringing everyday adventures to life—showcasing how Škoda vehicles seamlessly fit into real-life moments, routines, and journeys.

Defined Content Buckets

Created a series of clear, repeatable content pillars designed to build a following through brand-specific storytelling, including:

 

• Everyday life hacks

• Relatable driving moments and feelings

• Advice-led content

• Influencer opinions and perspectives

Feature-Led, Not Feature-Heavy

Used insight-based storytelling to naturally highlight “Simply Clever” features within real scenarios, ensuring product benefits felt organic rather than forced.

 

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Campgaign Outcomes:

• Three separate shoots across unique UK locations

• 40+ TikTok-first assets produced to support the platform launch

• Successfully launched Škoda UK’s TikTok presence in Q1 2024

• Established a scalable content framework designed for ongoing growth and longevity on the platform

 

​Results:
Škoda UK entered TikTok with a clear, insight-driven creative strategy - positioning the brand as relatable, clever, and culturally relevant, while laying the foundations for a long-term, sustainable presence in automotive social storytelling.