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Utilise the assets available in Copybet’s sponsorship of QPR to create ongoing social content which drives awareness and customers in the UK Market.


Strategic Approach:

Worked with Copybet’s assets to create a full strategy.

  • Focussed on content planning and regular posting to maintain a consistent and engaging online presence including weekly betting previews, ambassador blogs, and articles for collaboration with external partners.

  • Design and implement bespoke animated graphics to establish and reinforce a clear brand identity.

  • Utilise influencer marketing strategies to amplify content reach and engagement.

  • Plan and execute activation events with brand ambassadors and official partners, including Queens Park Rangers Football Club and Shay Given, a former professional footballer.

  • Launch strategy and establishment of the brand in the new Irish market.


Campaign Outcomes:

  • Achieved 6.65 million impressions across Instagram and other platforms in 2023.

  • 244,000 engagements across Instagram and other platforms in 2023, indicating high audience interaction.

  • QPR activation video received more than 590,000 views. 

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Click the link below to watch our latest work with Copybet x QPR.

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