Challenge:

Utilise the assets available in Copybet’s sponsorship of QPR to create ongoing social content which drives awareness and customers in the UK Market.

 

Strategic Approach:

Worked with Copybet’s assets to create a full strategy.

• Focussed on content planning and regular posting to maintain a consistent and engaging online presence including weekly betting previews, ambassador blogs, and articles for collaboration with external partners.

• Design and implement bespoke animated graphics to establish and reinforce a clear brand identity.

• Utilise influencer marketing strategies to amplify content reach and engagement.

• Plan and execute activation events with brand ambassadors and official partners, including Queens Park Rangers Football Club and Shay Given, a former professional footballer.

• Launch strategy and establishment of the brand in the new Irish market.

 

Campaign Outcomes:

• Achieved 6.65 million impressions across Instagram and other platforms in 2023.

• 244,000 engagements across Instagram and other platforms in 2023, indicating high audience interaction.

• QPR activation video received more than 590,000 views.