NEWBURY | THE BRIEF
To manage Newbury's day-to-day content output with an uplift around the Ladbrokes Winter Carnival.
NEWBURY | THE DELIVERABLES
To produce a premium aesthetic whilst maintaining Newbury's values.
To produce a strategy centred around the Ladbrokes Winter Carnival.
NEWBURY | THE RESULTS
Day-to-day uplift in content output.
Engagement increase of 242% YoY.
Growth of 38% YoY.
Ladbrokes Winter Carnival activation cross platform on social.