NEWBURY | THE BRIEF

To manage Newbury's day-to-day content output with an uplift around the Ladbrokes Winter Carnival.

NEWBURY | THE DELIVERABLES

To produce a premium aesthetic whilst maintaining Newbury's values.

To produce a strategy centred around the Ladbrokes Winter Carnival.

NEWBURY | THE RESULTS

Day-to-day uplift in content output.

Engagement increase of 242% YoY.

Growth of 38% YoY.

Ladbrokes Winter Carnival activation cross platform on social.

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