Challenge:

To manage Newbury's day-to-day content output with an uplift around the Ladbrokes Winter Carnival.

 

Strategic Approach:

• To produce a premium aesthetic whilst maintaining Newbury's values.

• To produce a strategy centred around the Ladbrokes Winter Carnival.

​Results:

• Day-to-day uplift in content output.

• Engagement increase of 242% YoY.

• Growth of 38% YoY.

• Ladbrokes Winter Carnival activation cross platform on social.