Challenge:

To become a leading voice on social media within the Indian market.

Activate LEON’s partnership with 4C which included weekly zoom calls with international cricketers such as Ben Stokes, Stuart Broad and Jofra Archer.

 

Strategic Approach:

In order to see our social channels grow in terms of following and engagement, we took the approach to focus on Indian’s passion point… cricket.

Through delivering a cricket-first strategy which saw us focus on daily coverage of games, tournaments and breaking news, we saw growth of over 15,000 followers cross platform within six months.

To avoid any copyright issues, we cemented our own graphical style of players to include in all our posts. 

Various on the ground influencer campaigns have been activated alongside our social strategy

 

Outcomes:

LEON is one of the most engaged and followed accounts in the region within the betting market on social media.

Hundreds of thousands of views on owned and influencer-led content.