Challenge:

HiTZ Cricket set out to redefine how indoor cricket training is perceived and consumed in the UK.

 

The challenge was to:

• Launch and scale HiTZ as a premium, tech-led cricket brand

• Build excitement and awareness across social platforms of venue launches across the UK and Australia

• Translate training sessions into highly engaging, shareable content

• Drive footfall, bookings, and long-term brand loyalty through content

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Strategic Approach:

Always-On Content Engine

Embedded content creation into the daily running of HiTZ facilities, capturing real sessions, real players, and real progress - turning training into entertainment.

 

Social-First, Video-Led Output

• Adopted a video-first approach across all platforms, focusing on:

• High-speed bowling machine action

• Skill challenges and game modes

• Player reactions, milestones, and progress stories

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Repeatable Content Formats

Developed scalable formats such as challenges, records, leaderboards, and performance stats - designed to be easily repeated across locations and seasons.

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Community-Led Storytelling

Spotlighted junior cricketers, club players, coaches, and parents, positioning HiTZ as a hub for the cricket community rather than just a training facility.

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Platform-Native Distribution

Tailored content for Instagram Reels, TikTok, and YouTube Shorts to maximise reach, discovery, and shareability.

 

 

Campaign Outcomes:

• Established HiTZ Cricket as one of the most recognisable indoor cricket brands in the UK

• Delivered consistent high-performing short-form video content across platforms

• Drove increased awareness, session bookings, and repeat visits through social

• Built a loyal, engaged community around performance, fun, and innovation

• Created a scalable content model ready to support multi-site expansion

 

 

Results:

HiTZ Cricket successfully transformed training into content - building a social-first sports brand that excites players, parents, and fans alike, while creating a powerful marketing engine to fuel growth across existing and future locations.