Challenge:

Fitzdares partnered with Fulham FC with a clear objective: to develop a social strategy and asset plan that maximised the partnership, increasing visibility, engagement, and follower growth for Fitzdares across its owned channels.

The challenge was to turn sponsorship rights into meaningful, entertaining content rather than passive brand exposure.

 

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Strategic Approach:

Partnership-First Social Planning

Worked closely with Fitzdares to map out full, season-long usage of their Fulham FC partnership assets - ensuring consistent and effective activation across social.

 

Collaborative Content Shoots

Planned and executed two dedicated content shoots in collaboration with Fulham FC, creating platform-native content designed to resonate with football fans while elevating Fitzdares’ brand positioning.

 

“What Were the Odds?” Series

Leveraged Fitzdares’ social media rights to create and amplify a repeatable “What Were the Odds?” content series, distributed consistently throughout the football season.

 

Competitions & Fan Engagement

Delivered Fitzdares x Fulham competitions to incentivise follows, boost engagement, and encourage active participation from the fanbase.

 

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Campaign Outcomes:

• Launch videos surpassed 1,000,000 organic views, driving significant brand awareness

• Cricket content series achieved 1,500,000 organic views, demonstrating strong audience resonance

• 3,500+ new followers gained across Fitzdares’ owned social channels

• Successfully activated the partnership beyond sponsorship, turning it into a content-driven growth engine

 

Results:

The Fitzdares x Fulham FC partnership was transformed into a high-performing social programme, using football culture, repeatable content formats, and smart use of rights to deliver sustained engagement, measurable growth, and meaningful brand visibility.