ALFRED DUNHILL | THE BRIEF
To manage and coordinate the Dunhill Links social media channels throughout the year, with onsite uplift during tournament weeks
To grow the social media communities and ensure the brand is well positioned among other leading golf accounts
To manage all paid promotions across Twitter, Facebook and Instagram
ALFRED DUNHILL | THE DELIVERABLES
To increase awareness of both the Alfred Dunhill Links Championship in Scotland and the Alfred Dunhill Championship in South Africa.
To grow engagement and audience numbers on all social channels.
To generate creative, engaging and reactive content on a daily basis and best use extensive archive content
To utilise the time and opportunities available to work with the high profile professional and amateur participants, to maximise their impact.
ALFRED DUNHILL | THE RESULTS
Significant year on year growth across all three platforms, positioning the Dunhill Links amongst the biggest golf accounts on social.
Combined growth of over 120,000 new followers since 2017.
An 800,000 increase in impressions in 2021 compared to the previous year.