BRIEF

To cover the Cricket World Cup from a fan perspective - taking in local culture, interviewing fans of different nationalities and bring create on the ground content that’ll resonate with 4Cast’s community in-app and showcase the beautiful country of India to those not from the region.

WHAT WE DID

Created content that stemmed from fan edits, vlogs, docu-style pieces.

Created social-first content that sat cross platform.

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SERVICES USED

​Content Creation: Two man camera crew and presenter.

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RESULTS

1,000,000+ cross platform views.