Challenge:

Crystal Palace FC required a creative and strategic social media partner to craft content that truly resonated with Palace fans, while staying authentic to the club’s established tone of voice and culture.

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Alongside content creation, the responsibility extended to the day-to-day management of Crystal Palace FC’s social media channels, ensuring consistency, relevance, and engagement throughout the football calendar.

 

Strategic Approach:​

Fan-First Content Creation

Developed social content rooted in Palace’s identity - celebrating the club’s personality, passion, and matchday atmosphere in a way that felt natural and authentic to supporters.
 

Always-On Engagement

Delivered a consistent content strategy across:

Matchdays - live updates, moments, reactions, and atmosphere-driven storytelling

Non-Matchdays - training ground access, player moments, culture-led content, and fan-focused narratives
 

Partner Collaboration

Worked closely with club partners to create integrated content that complemented the fan experience while encouraging interaction and engagement - ensuring partnerships added value rather than interruption.
 

Channel Management & Optimisation

Oversaw daily publishing, community management, and content optimisation across platforms, keeping Crystal Palace’s channels active, reactive, and culturally relevant.

 

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Campaign Outcomes:

• Delivered consistent, high-quality social output aligned with club tone and fan expectations

• Strengthened emotional connection between Crystal Palace FC and its supporters

• Successfully integrated partner content without compromising authenticity

• Maintained strong engagement levels across both matchdays and non-match days

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Results:

Crystal Palace FC’s social channels became a dynamic, always-on hub for fans, blending creativity, community, and collaboration - while reinforcing the club’s identity and strengthening connections with supporters and partners alike.