The Hundred franchise Southern Brave has appointed Frisson Creative as its official social media agency for the 2026 season. The London-based sports marketing agency, which recently won Best Social Media Campaign at the Business of Cricket Awards (BOCA) alongside Middlesex CCC for its collaborative work, will lead the Brave’s digital strategy, social content output and channel growth.

 

The appointment will support Southern Brave’s ambitions to elevate its online presence, deepen fan engagement and bring supporters closer to the action both on and off the pitch.

 

Known for its competitive performances and passionate fanbase, Southern Brave continues to push boundaries within The Hundred.

 

By this appointment, the franchise reinforces its commitment to innovative storytelling and dynamic digital experiences.

 

Frisson Creative brings a wealth of expertise in sports marketing and digital content, with a proven track record of delivering impactful campaigns that resonate with modern cricket audiences. This collaboration will see the agency develop engaging, real-time content, behind the scenes access and fan-first campaigns designed to amplify the Southern Brave brand.