INDRA | THE BRIEF
To activate LV BET's sponsorship of the National League through social media platforms.
INDRA | THE DELIVERABLES
Day-to-day social media community management.
To engage with the National League and National League clubs.
To optimise BT Sport's coverage of the National League.
To cover every National League game day through social media.
INDRA| THE RESULTS
We grew LV BET's social media following by 1200% in the space of a year through making use of rights they had as a National League sponsor. Video highlights, player and manager access were all used as part of a social media strategy that saw growth and engagement on the account reach an all-time high.