Buffalo Cricket was launched in early 2021. Built out of lockdown in an attempt to see how much impact our 500,000 cricket followers had when it came to creating, profiling and launching a brand through the power of social media. 

The aim was to see if we could turn the community of our owned cricket brands, into a loyal customer base through the trust we had build years prior.
 

We had to make the brand bold to stand out in an ever-competitive market place and we did this through showing the products in use every Saturday in the summer during matches up and down the country.
 

It's this type of product marketing that set Buffalo apart from all other cricket brands as we drove engagement on TikTok and Instagram which converted into sales for the brand.​
 

There are now over 1,000 herd members worldwide as the brand continues to grow on and offline.