Challenge:

To develop a content strategy that would maximise engagement for BC.GAME as part of their 2024/25 front of shirt sponsorship of Leicester. The strategy needed to work seamlessly across BC.GAME’s global channels while also incorporating the 3 players to align with the new ASA compliance laws in gambling.

 

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​Strategic Approach:

With exclusive access to Stephy Mavididi, Wout Faes and Patson Daka, we crafted a strategy designed to entertain and resonate with both Leicester City fans and the wider football community.
 

Throughout our first activation we captured 5 streams of content which included:
 

Read my lips – A fun and fast-paced social media challenge where one player wears noise-canceling headphones while their teammate tries to get them to guess words or phrases by reading their lips, leading to hilarious misinterpretations and reactions.
 

Guess who – A quiz-style content series testing players' knowledge on their team mates, bringing humour and personality to the forefront.
 

Tap it in – A high-energy social media challenge where players use their chest to control and direct a tennis ball into a container, earning points with each successful attempt, testing their skill, precision, and flair.
 

Solve it – A fast-paced puzzle challenge where participants have 90 seconds to solve a puzzle, unlocking an untamed moment as the final reveal, blending speed, strategy, and excitement.
 

House battle – A tense and strategic challenge where players must draw a house in one continuous motion without crossing lines or retracing their steps, testing their precision, planning, and steady hands under pressure.

 

Results & Impact:
Coming soon...