Challenge:

Capture the energy, star power, and competitive spirit of one of the biggest celebrity pickleball tournaments in Palm Springs, California - the Desert Smash. Featuring Jason Derulo, Nick Kyrgios, P!NK, and the world’s top pickleball players, the event blended sports, entertainment, and philanthropy in support of the WTA Foundation.

Deeply invested in pickleball, including their sponsorship of the Miami Pickleball Team, BC.GAME required high-impact, multi-platform content to showcase their presence, the event’s excitement, and the crossover appeal of sport and celebrity culture.

 

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Execution:

To bring BC.GAME’s sponsorship to life, we executed an immersive content strategy, capturing the best moments on and off the court through dynamic storytelling and high-end production.

Key deliverables included:
 

Hero Event Overview Video – A high-energy recap encapsulating the intensity, fun, and atmosphere of Desert Smash.

Nick Kyrgios Feature Edit – Highlighting the electric personality and skill of one of Tennis' biggest names.

Jason Derulo Hero Edit – Showcasing his performance, engagement, and influence at the event.

Social-first assets – Bite-sized, highly shareable content optimised for TikTok, Instagram, and Twitter.

Behind-the-scenes podcast content – Exclusive footage from Nick Kyrgios' "Good Trouble" podcast, featuring Jason Derulo as a special guest.

 

Results:

• 5x hero assets created for BC.GAME’s cross-platform use, maximizing brand exposure.

• High engagement across digital channels, leveraging the star power of Kyrgios, Derulo, and P!NK to drive audience reach.

• Amplified BC.GAME’s brand visibility within both the pickleball and broader sports entertainment community.

• Seamless integration of brand storytelling, connecting BC.GAME to both elite sports and pop culture moments.