Challenge:
Act as a production house for 4Cast, producing content from key cricket events around the world and a set of India Diaries featuring Ben Stokes talking fans through his time at the Cricket World Cup.

 

​Strategic Approach:

• Stationed a fan camera and interviewer outside of major venues during sporting events, such as the Ashes and the Cricket World Cup.

• On the ground rapid editing team allowing us to create reactive, relevant content for posting.

• Produced an India Diaries piece out of zoom interviews with Ben Stokes, archive images and b-roll footage. 

 

​Campaign Outcomes:

• Successfully interviewed over 100 participants across two continents for the content. 

• Created 50+ pieces of fan content across the project, all sitting in app.