Challenge:

Act as a production house for 4Cast, producing content from key cricket events around the world, from the Ashes in England, to the Cricket World Cup in India and the T20 World Cup in the Caribbean.

 

​Strategic Approach:

• Stationed a fan camera and interviewer outside of major venues during sporting events, such as the Ashes and the Cricket World Cup.

• On the ground rapid editing team allowing us to create reactive, relevant content for posting.

• Produced an India Diaries piece out of zoom interviews with Ben Stokes, archive images and b-roll footage. 

• Producing daily shows during the T20 World Cup in Barbados for partner Fancode.

 

​Campaign Outcomes:

• ​Successfully interviewed over 100 participants across two continents for the content. 

• Created 200+ pieces of fan content across the project, all sitting in app or with host partners.