Challenge:

4Cast required an ambitious, content-first execution during the Super 8s of the ICC Men's T20 World Cup.

The brief was to script, produce, film, and edit 11 daily shows, each packed with interviews, player masterclasses, and fan challenges - exclusively for the 4Cast app - all delivered at pace during a live global tournament.

What We Did:

Daily Show Production Model

Built a repeatable daily show format capable of being turned around within the same day, balancing structure with flexibility to react to live cricket moments.

 

Location-Led Storytelling

Based in Barbados, each episode showcased the best of the island - blending cricket culture, fan passion, and the energy of a World Cup host nation.

Fan, Culture & Performance Mix

Every show featured a carefully balanced mix of:

• Fan engagement and challenges

• Cultural storytelling

• Professional player interviews

• Cricket masterclasses

Exclusive App-First Content

Designed all long-form episodes specifically for in-app consumption, positioning 4Cast as a destination for deeper, premium cricket content.

Amplification Beyond the App

Used owned social channels to amplify short-form cutdowns, driving discovery and click-throughs to the 4Cast app while extending reach via partners.

Services Used:

Content Creation

On-site production crew of four, covering scripting, filming, presenting, and directing

Editing

Rapid same-day turnaround to deliver polished 15+ minute episodes

Content Amplification

Strategic use of owned channels and partner platforms to maximise visibility and app traffic

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Campaign Outcomes:

60,000+ in-app views

22,000+ in-app engagements

100,000+ views on FanCode

11 daily shows, each over 15 minutes long

200+ hours of footage filmed

8 partner activation content pieces delivered

Result:

4Cast delivered a high-volume, high-quality daily content operation at one of cricket’s biggest global tournaments - transforming the Super 8s into an always-on digital experience that drove sustained in-app engagement, partner value, and audience growth through premium long-form storytelling.